Our 5 Most Popular Podcasts

David Meerman Scott on how books market an idea, a person or a business

Writing a book is like getting paid to do your marketing, says David Meerman Scott, bestselling author of The New Rules of Marketing & PR. And it gives you an unfair advantage.  

Marty Neumeier, brand guru, on how books help you compete in tough markets

The main reason to write a business book is to create a really great calling card for what it is you do, says Marty Neumeier, bestselling author of The Brand Gap and Zag. Especially if what you do is unique.

Steve Piersanti, Founder of Berrett-Koehler, on how to market your book in the 21st century

Why taking charge of your book marketing inevitably leads to commercial success, says Steve Piersanti, founder of Berrett-Koehler Publishers, and probably the best business book editor in the world.

Marshall Goldsmith: how to write a bestseller like ‘What Got You Here Won’t Get You There’

There’s more than one book in you, says Marshall Goldsmith, the pre-eminent leadership coach. He’s written 35 books, after all. But it wasn’t until he changed the way he worked that he created a million seller.

Lynda Gratton – how books make you a thought leader

Lynda Gratton is probably the most pre-eminent professor in the world dealing with transformational HR issues affecting organisations today. She builds and shares her thought leadership in a very distinctive way: by writing rigorous and relevant books.  Learn from her. Get the Lynda Gratton case study.

Karen Dillon, former Editor, Harvard Business Review: How to write a great book

Karen Dillon, former Editor of Harvard Business Review, now multiple bestselling author, with her advice for new authors. The steps to writing a great book.